(RE)BRAND SESSION + REEL CONTENT CREATION SESSION | JILLIAN - FUELED BY BALANCE
Jillian is the CEO of Fueled by Balance and discovered me through a referral. We first worked together in downtown Detroit for her first brand session, and about a year later, she rebranded and she came to me again for fresh photos AND videos! This time, we shot at a minimalist studio in Ann Arbor, Michigan, then we went around downtown AA to get more photos and videos.
Scroll down to see her photos from her first session, then her photos and videos from her (re)branding session!
Location scouting and curation, mood board and shot list creation, prop suggestions, timeline planning, creative direction and posing, prop styling, and more
SCOPE OF WORK
BEFORE
Our first session took place in Detroit, Michigan. Her branding was very colorful- she used a lot of bright pink, green, yellow, blue, purple- just about every color! When we were deciding on locations, Detroit was perfect for her branding photos because there were so many colors that matched her vibes and the cement aesthetic was perfect for those athletic shots.
AFTER - BRAND SESSION + REEL CONTENT CREATION SESSION
Just when I thought her first session was one of my top favorite photoshoots, I think this last one topped the first one. As much as I love vibrant colors, I also love the minimalist aesthetic and black/white. Plus, doing her photos and videos at both the studio and downtown gave her so much more variety, as I was able to get really creative at the studio with different lighting (natural light + flash), as well as implementing some motion blur to really get those athletic vibes in her session. She also wanted to get duality in this session- the boss babe/CEO as well as the athletic training. Scroll down to see some of my other favorites from this shoot and see how she’s used the content!
INSTAGRAM REEL CONTENT CREATION
Jillian got a ton of videos from our session- both behind the scenes and intentionally curated videos!
She’s used these videos to educate her followers, clients, and potential clients. Take a look at some examples she’s made!
INSTAGRAM STORIES
